BBA (Social Media Marketing) is a 3 year full time undergraduate business management course to help students understand the fundamentals of digital and social marketing strategies. The importance of social media’s role in modern marketing efforts can no longer be ignored. It’s an integral component in almost all successful marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities.
The basic eligibility criterion for pursuing BBM degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.
After passing the course students can have jobs in so many online and offline marketing companies as